Key Insights - Consumers
Overwhelmed by Privacy Policies
Users find privacy policies difficult to understand and want more transparency about data collection and usage practices.
Apathy and Distrust
Users lose trust in companies after experiencing data leaks, spam calls, and negative news reports.
A Need for Simple Policy Agreements
Users want things to be clear and understandable. Why can’t policies be clearer and more actionable?
Information Just Feels Hidden
Whether its purposeful or not, users feel frustrated that corporate policies seem hidden and purposefully complicated.
Value Transparency
Users value transparency and honesty in companies, expecting them to be upfront about their practices and product contents.
