The U.S. Naval Academy (USNA) provides quality water polo training to students below the age of 18. The club offers a wide variety of great camps and clinics both during the summer and into the winter.
The U.S. Naval Academy (USNA) provides quality water polo training to students below the age of 18. The club offers a wide variety of great camps and clinics both during the summer and into the winter.
The U.S. Naval Academy (USNA) provides quality water polo training to students below the age of 18. The club offers a wide variety of great camps and clinics both during the summer and into the winter.
The U.S. Naval Academy (USNA) provides quality water polo training to students below the age of 18. The club offers a wide variety of great camps and clinics both during the summer and into the winter.
USNA Water Polo needed website help and outreach support in order to promote their summer camps. Despite being a top ranked team, USNA Water Polo's web presence was outdated and mismanaged. The website was originally built by a camp parent using Wix without a proper understanding of UX principles and best practices.
Brand Identity, Responsive Web Design, UI & UX, Webflow Development, and Social Media
As a solution, I decided that the USNA team required a simple and easy-to-use CMS and recognizable logo. Our strategy was to design a logo and website that could live within the Navy's brand family. In designing the website, we wanted to give parents, campers, and others an easy way to navigate and find information. It was difficult and slow earlier, but today, it is a fast and reliable experience that reaches over 2,000 people a month.
